Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09759F
RGB
9, 117, 159
HSL
197, 89%, 33%
HSB
197, 94%, 62%
CMYK
94, 26, 0, 38
LAB
46, -16, -31
LCH
46, 35, 243
OKLCH
0.53, 0.11, 233
XYZ
13, 15, 35
LUV
46, -30, -43
HWB
197, 4%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.