Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0975B4
RGB
9, 117, 180
HSL
202, 90%, 37%
HSB
202, 95%, 71%
CMYK
95, 35, 0, 29
LAB
46, -9, -42
LCH
46, 43, 257
OKLCH
0.54, 0.13, 244
XYZ
15, 16, 45
LUV
46, -29, -60
HWB
202, 4%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.