Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09768B
RGB
9, 118, 139
HSL
190, 88%, 29%
HSB
190, 94%, 55%
CMYK
94, 15, 0, 45
LAB
45, -22, -20
LCH
45, 30, 221
OKLCH
0.52, 0.09, 216
XYZ
11, 15, 27
LUV
45, -32, -25
HWB
190, 4%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.