Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0976AB
RGB
9, 118, 171
HSL
200, 90%, 35%
HSB
200, 95%, 67%
CMYK
95, 31, 0, 33
LAB
46, -13, -37
LCH
46, 39, 251
OKLCH
0.54, 0.12, 239
XYZ
14, 16, 41
LUV
46, -30, -52
HWB
200, 4%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.