Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09779A
RGB
9, 119, 154
HSL
194, 89%, 32%
HSB
194, 94%, 60%
CMYK
94, 23, 0, 40
LAB
46, -19, -27
LCH
46, 33, 236
OKLCH
0.53, 0.10, 228
XYZ
13, 16, 33
LUV
46, -31, -37
HWB
194, 4%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.