Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0977B4
RGB
9, 119, 180
HSL
201, 90%, 37%
HSB
201, 95%, 71%
CMYK
95, 34, 0, 29
LAB
47, -10, -41
LCH
47, 42, 256
OKLCH
0.55, 0.13, 242
XYZ
15, 17, 46
LUV
47, -30, -59
HWB
201, 4%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.