Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0979BE
RGB
9, 121, 190
HSL
203, 91%, 39%
HSB
203, 95%, 75%
CMYK
95, 36, 0, 25
LAB
48, -8, -45
LCH
48, 46, 259
OKLCH
0.56, 0.14, 245
XYZ
16, 17, 51
LUV
48, -30, -65
HWB
203, 4%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.