Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0980DE
RGB
9, 128, 222
HSL
206, 92%, 45%
HSB
206, 96%, 87%
CMYK
96, 42, 0, 13
LAB
52, -2, -57
LCH
52, 57, 268
OKLCH
0.59, 0.17, 251
XYZ
21, 21, 72
LUV
52, -30, -86
HWB
206, 4%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.