Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0983AD
RGB
9, 131, 173
HSL
195, 90%, 36%
HSB
195, 95%, 68%
CMYK
95, 24, 0, 32
LAB
51, -19, -31
LCH
51, 36, 239
OKLCH
0.57, 0.11, 230
XYZ
16, 19, 42
LUV
51, -34, -44
HWB
195, 4%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.