Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0983E6
RGB
9, 131, 230
HSL
207, 92%, 47%
HSB
207, 96%, 90%
CMYK
96, 43, 0, 10
LAB
53, -1, -59
LCH
53, 59, 269
OKLCH
0.60, 0.18, 252
XYZ
23, 22, 78
LUV
53, -31, -90
HWB
207, 4%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.