Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0984B3
RGB
9, 132, 179
HSL
197, 90%, 37%
HSB
197, 95%, 70%
CMYK
95, 26, 0, 30
LAB
51, -18, -34
LCH
51, 38, 243
OKLCH
0.58, 0.12, 233
XYZ
16, 20, 46
LUV
51, -34, -48
HWB
197, 4%, 30%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.