Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0984BD
RGB
9, 132, 189
HSL
199, 91%, 39%
HSB
199, 95%, 74%
CMYK
95, 30, 0, 26
LAB
51, -14, -39
LCH
51, 41, 250
OKLCH
0.58, 0.13, 238
XYZ
18, 20, 51
LUV
51, -33, -57
HWB
199, 4%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.