Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0985F4
RGB
9, 133, 244
HSL
208, 93%, 50%
HSB
208, 96%, 96%
CMYK
96, 45, 0, 4
LAB
54, 2, -65
LCH
54, 65, 272
OKLCH
0.62, 0.19, 254
XYZ
25, 23, 89
LUV
54, -30, -99
HWB
208, 4%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.