Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
098699
RGB
9, 134, 153
HSL
188, 89%, 32%
HSB
188, 94%, 60%
CMYK
94, 12, 0, 40
LAB
51, -26, -19
LCH
51, 32, 217
OKLCH
0.57, 0.10, 212
XYZ
14, 19, 33
LUV
51, -37, -24
HWB
188, 4%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.