Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
098BC8
RGB
9, 139, 200
HSL
199, 91%, 41%
HSB
199, 96%, 78%
CMYK
96, 31, 0, 22
LAB
54, -15, -41
LCH
54, 44, 250
OKLCH
0.61, 0.13, 239
XYZ
20, 23, 58
LUV
54, -35, -60
HWB
199, 4%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.