Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09B0FC
RGB
9, 176, 252
HSL
199, 98%, 51%
HSB
199, 96%, 99%
CMYK
96, 30, 0, 1
LAB
67, -18, -49
LCH
67, 52, 250
OKLCH
0.72, 0.16, 238
XYZ
33, 38, 98
LUV
67, -44, -76
HWB
199, 4%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.