Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09B2E2
RGB
9, 178, 226
HSL
193, 92%, 46%
HSB
193, 96%, 89%
CMYK
96, 21, 0, 11
LAB
67, -26, -35
LCH
67, 44, 234
OKLCH
0.71, 0.14, 226
XYZ
30, 37, 78
LUV
67, -46, -52
HWB
193, 4%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.