Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09B5EB
RGB
9, 181, 235
HSL
194, 93%, 48%
HSB
194, 96%, 92%
CMYK
96, 23, 0, 8
LAB
68, -25, -38
LCH
68, 46, 237
OKLCH
0.72, 0.14, 229
XYZ
32, 39, 84
LUV
68, -47, -57
HWB
194, 4%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.