Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
0A000C
RGB
10, 0, 12
HSL
290, 100%, 2%
HSB
290, 100%, 5%
CMYK
17, 100, 0, 95
LAB
1, 4, -4
LCH
1, 5, 318
OKLCH
0.10, 0.05, 324
XYZ
0, 0, 0
LUV
1, 1, -2
HWB
290, 0%, 95%
Pantone
Black C
Harmonies
Shades & tints
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