Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
0A0012
RGB
10, 0, 18
HSL
273, 100%, 4%
HSB
273, 100%, 7%
CMYK
44, 100, 0, 93
LAB
1, 5, -7
LCH
1, 8, 306
OKLCH
0.11, 0.06, 312
XYZ
0, 0, 1
LUV
1, 1, -2
HWB
273, 0%, 93%
Pantone
5395 C
Harmonies
Shades & tints
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