Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A182C
RGB
10, 24, 44
HSL
215, 63%, 11%
HSB
215, 77%, 17%
CMYK
77, 45, 0, 83
LAB
8, 0, -16
LCH
8, 16, 270
OKLCH
0.21, 0.04, 257
XYZ
1, 1, 3
LUV
8, -3, -10
HWB
215, 4%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.