Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A2533
RGB
10, 37, 51
HSL
200, 67%, 12%
HSB
200, 80%, 20%
CMYK
80, 27, 0, 80
LAB
13, -6, -12
LCH
13, 14, 243
OKLCH
0.25, 0.04, 235
XYZ
1, 2, 3
LUV
13, -7, -10
HWB
200, 4%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.