Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A264A
RGB
10, 38, 74
HSL
214, 76%, 16%
HSB
214, 86%, 29%
CMYK
86, 49, 0, 71
LAB
15, 1, -26
LCH
15, 26, 273
OKLCH
0.27, 0.07, 256
XYZ
2, 2, 7
LUV
15, -7, -25
HWB
214, 4%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.