Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A2C48
RGB
10, 44, 72
HSL
207, 76%, 16%
HSB
207, 86%, 28%
CMYK
86, 39, 0, 72
LAB
17, -3, -21
LCH
17, 22, 261
OKLCH
0.29, 0.06, 248
XYZ
2, 2, 6
LUV
17, -9, -21
HWB
207, 4%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.