Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A2D60
RGB
10, 45, 96
HSL
216, 81%, 21%
HSB
216, 90%, 38%
CMYK
90, 53, 0, 62
LAB
19, 5, -34
LCH
19, 35, 278
OKLCH
0.31, 0.10, 259
XYZ
3, 3, 11
LUV
19, -9, -37
HWB
216, 4%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.