Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A3256
RGB
10, 50, 86
HSL
208, 79%, 19%
HSB
208, 88%, 34%
CMYK
88, 42, 0, 66
LAB
20, -2, -26
LCH
20, 26, 265
OKLCH
0.31, 0.08, 250
XYZ
3, 3, 9
LUV
20, -11, -28
HWB
208, 4%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.