Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A3D77
RGB
10, 61, 119
HSL
212, 84%, 25%
HSB
212, 92%, 47%
CMYK
92, 49, 0, 53
LAB
25, 3, -38
LCH
25, 39, 274
OKLCH
0.36, 0.11, 255
XYZ
5, 5, 18
LUV
25, -13, -47
HWB
212, 4%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.