Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A3D8C
RGB
10, 61, 140
HSL
216, 87%, 29%
HSB
216, 93%, 55%
CMYK
93, 56, 0, 45
LAB
27, 10, -49
LCH
27, 50, 282
OKLCH
0.38, 0.14, 260
XYZ
7, 5, 25
LUV
27, -13, -61
HWB
216, 4%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.