Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A3E71
RGB
10, 62, 113
HSL
210, 84%, 24%
HSB
210, 91%, 44%
CMYK
91, 45, 0, 56
LAB
25, 0, -35
LCH
25, 35, 270
OKLCH
0.36, 0.10, 253
XYZ
5, 5, 16
LUV
25, -14, -42
HWB
210, 4%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.