Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4072
RGB
10, 64, 114
HSL
209, 84%, 24%
HSB
209, 91%, 45%
CMYK
91, 44, 0, 55
LAB
26, -1, -34
LCH
26, 34, 268
OKLCH
0.37, 0.10, 252
XYZ
5, 5, 17
LUV
26, -15, -42
HWB
209, 4%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.