Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4178
RGB
10, 65, 120
HSL
210, 85%, 25%
HSB
210, 92%, 47%
CMYK
92, 46, 0, 53
LAB
27, 0, -37
LCH
27, 37, 271
OKLCH
0.37, 0.11, 253
XYZ
5, 5, 18
LUV
27, -15, -46
HWB
210, 4%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.