Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4285
RGB
10, 66, 133
HSL
213, 86%, 28%
HSB
213, 92%, 52%
CMYK
92, 50, 0, 48
LAB
28, 5, -43
LCH
28, 43, 276
OKLCH
0.39, 0.13, 257
XYZ
6, 6, 23
LUV
28, -15, -54
HWB
213, 4%, 48%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.