Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A446E
RGB
10, 68, 110
HSL
205, 83%, 24%
HSB
205, 91%, 43%
CMYK
91, 38, 0, 57
LAB
27, -5, -30
LCH
27, 30, 261
OKLCH
0.38, 0.09, 247
XYZ
5, 5, 16
LUV
27, -16, -37
HWB
205, 4%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.