Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A457E
RGB
10, 69, 126
HSL
209, 85%, 27%
HSB
209, 92%, 49%
CMYK
92, 45, 0, 51
LAB
28, 0, -38
LCH
28, 38, 270
OKLCH
0.39, 0.11, 253
XYZ
6, 6, 21
LUV
28, -16, -48
HWB
209, 4%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.