Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4752
RGB
10, 71, 82
HSL
189, 78%, 18%
HSB
189, 88%, 32%
CMYK
88, 13, 0, 68
LAB
27, -16, -12
LCH
27, 20, 218
OKLCH
0.37, 0.06, 213
XYZ
4, 5, 9
LUV
27, -19, -13
HWB
189, 4%, 68%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.