Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4985
RGB
10, 73, 133
HSL
209, 86%, 28%
HSB
209, 92%, 52%
CMYK
92, 45, 0, 48
LAB
30, 0, -40
LCH
30, 40, 270
OKLCH
0.40, 0.12, 253
XYZ
7, 7, 23
LUV
30, -17, -51
HWB
209, 4%, 48%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.