Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4E7B
RGB
10, 78, 123
HSL
204, 85%, 26%
HSB
204, 92%, 48%
CMYK
92, 37, 0, 52
LAB
31, -6, -32
LCH
31, 32, 259
OKLCH
0.41, 0.10, 245
XYZ
6, 7, 20
LUV
31, -19, -41
HWB
204, 4%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.