Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A4FAB
RGB
10, 79, 171
HSL
214, 89%, 35%
HSB
214, 94%, 67%
CMYK
94, 54, 0, 33
LAB
34, 10, -56
LCH
34, 57, 280
OKLCH
0.45, 0.16, 259
XYZ
10, 9, 40
LUV
34, -17, -75
HWB
214, 4%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.