Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A507A
RGB
10, 80, 122
HSL
203, 85%, 26%
HSB
203, 92%, 48%
CMYK
92, 34, 0, 52
LAB
32, -8, -30
LCH
32, 31, 255
OKLCH
0.41, 0.09, 243
XYZ
7, 7, 19
LUV
32, -20, -39
HWB
203, 4%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.