Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A52B4
RGB
10, 82, 180
HSL
215, 89%, 37%
HSB
215, 94%, 71%
CMYK
94, 54, 0, 29
LAB
36, 11, -59
LCH
36, 60, 281
OKLCH
0.46, 0.17, 259
XYZ
11, 9, 44
LUV
36, -18, -80
HWB
215, 4%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.