Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A52BC
RGB
10, 82, 188
HSL
216, 90%, 39%
HSB
216, 95%, 74%
CMYK
95, 56, 0, 26
LAB
36, 14, -63
LCH
36, 64, 283
OKLCH
0.47, 0.18, 260
XYZ
12, 10, 49
LUV
36, -18, -85
HWB
216, 4%, 26%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.