Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A5FBE
RGB
10, 95, 190
HSL
212, 90%, 39%
HSB
212, 95%, 75%
CMYK
95, 50, 0, 25
LAB
40, 7, -57
LCH
40, 58, 277
OKLCH
0.50, 0.17, 256
XYZ
14, 12, 50
LUV
40, -21, -81
HWB
212, 4%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.