Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A5FDA
RGB
10, 95, 218
HSL
215, 91%, 45%
HSB
215, 95%, 85%
CMYK
95, 56, 0, 15
LAB
42, 16, -71
LCH
42, 72, 283
OKLCH
0.52, 0.20, 260
XYZ
17, 13, 68
LUV
42, -20, -100
HWB
215, 4%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.