Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A609F
RGB
10, 96, 159
HSL
205, 88%, 33%
HSB
205, 94%, 62%
CMYK
94, 40, 0, 38
LAB
39, -5, -41
LCH
39, 42, 264
OKLCH
0.48, 0.12, 248
XYZ
11, 11, 34
LUV
39, -23, -57
HWB
205, 4%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.