Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A79DF
RGB
10, 121, 223
HSL
209, 91%, 46%
HSB
209, 96%, 87%
CMYK
96, 46, 0, 13
LAB
50, 2, -61
LCH
50, 61, 272
OKLCH
0.58, 0.18, 254
XYZ
20, 19, 72
LUV
50, -28, -91
HWB
209, 4%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.