Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0A98FF
RGB
10, 152, 255
HSL
205, 100%, 52%
HSB
205, 96%, 100%
CMYK
96, 40, 0, 0
LAB
60, -4, -61
LCH
60, 62, 266
OKLCH
0.67, 0.18, 249
XYZ
29, 30, 99
LUV
60, -36, -96
HWB
205, 4%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.