Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0AA0EA
RGB
10, 160, 234
HSL
200, 92%, 48%
HSB
200, 96%, 92%
CMYK
96, 32, 0, 8
LAB
62, -15, -48
LCH
62, 50, 253
OKLCH
0.67, 0.15, 240
XYZ
28, 31, 82
LUV
62, -40, -73
HWB
200, 4%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.