Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0AA6DF
RGB
10, 166, 223
HSL
196, 91%, 46%
HSB
196, 96%, 87%
CMYK
96, 26, 0, 13
LAB
63, -21, -40
LCH
63, 45, 242
OKLCH
0.68, 0.14, 232
XYZ
27, 33, 75
LUV
63, -42, -59
HWB
196, 4%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.