Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0AA8FD
RGB
10, 168, 253
HSL
201, 98%, 52%
HSB
201, 96%, 99%
CMYK
96, 34, 0, 1
LAB
65, -13, -53
LCH
65, 55, 256
OKLCH
0.70, 0.17, 243
XYZ
32, 35, 98
LUV
65, -41, -82
HWB
201, 4%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.