Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0ACAEB
RGB
10, 202, 235
HSL
189, 92%, 48%
HSB
189, 96%, 92%
CMYK
96, 14, 0, 8
LAB
74, -34, -29
LCH
74, 45, 220
OKLCH
0.77, 0.14, 215
XYZ
36, 48, 86
LUV
74, -54, -40
HWB
189, 4%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.